Free
- data retention: 12 months
- sessions: 30,000 sessions
Basic analytics · Session Replay · Debugging tools
Comparing historical price movements, current plan features, and price change logs for FullStory and Fathom Analytics.

10 dated pricing states tracked since 2015. Entry pricing in the latest mapped state starts at Custom / Quote.

9 dated pricing states tracked since 2019. Entry pricing in the latest mapped state starts at $45/mo.
Coverage last checked FullStory: 2026-08-04; Fathom Analytics: 2026-07-11. Verify current offers on the vendors' pricing page and pricing page. Read the methodology and limitations.
Executive pricing summary
SaasTrack has logged historical pricing snapshots for both FullStory and Fathom Analytics in the Analytics software category. Currently, FullStory entry pricing starts at Custom / Quote across 5 plans, while Fathom Analytics entry pricing starts at $45/mo across 1 plans. Over the tracking period, FullStory has recorded 95 price adjustments compared to 157 for Fathom Analytics.
| Comparison Metric | FullStory | Fathom Analytics |
|---|---|---|
| Starting Entry Price | Custom / Quote | $45/mo |
| Active Plan Count | 5 plans | 1 plans |
| Logged Price Changes | 95 changes | 157 changes |
| Tracking Since | 2015 | 2019 |
| Market Category | Analytics | Analytics |
Merged Price History Chart
FullStory is blue. Fathom Analytics is orange. Filter by window and plan with the controls below.
FullStory: Custom Pricing, 500K+ sessions/mo — quoted on request, never listed with a price; Fathom Analytics: Over 25,000,000 pageviews, Over 25,000,000 data points, Enterprise / Custom — quoted on request, never listed with a price.
FullStory plans today
Basic analytics · Session Replay · Debugging tools
Live Session Viewing · Conversion Maps · StoryAI Summaries · Retention Analysis · mobile users · Workflow and Collaboration · Mobile Analytics · Metric Alerts
Security Compliance · custom features · Data Quality Monitoring · Multi-Organization Management · AI-Powered Fullcapture · Data Ecosystem · Recommendations · sessions
Co-Browsing · Data Management & Access · Customizable Dashboards · Heatmaps · Session Replay · Developer Tools · User Segmentation · Session Insights
Todaylive prices
Fathom Analytics plans today
Forever data retention · Shared dashboards · Ecommerce and event tracking
Todaylive prices
FullStory recent price changes
| When | Event | What changed |
|---|---|---|
| 2019-07-16 | Plan added | Business at 849 |
Fathom Analytics recent price changes
| When | Event | What changed |
|---|---|---|
| 2026-07-11 | Price down | Up to 500,000 pageviews: 450 → 37.50 (annual) |
| 2026-07-11 | Billing changed | Up to 500,000 pageviews: tiered → usage |
| 2026-07-11 | Plan removed | Up to 100,000 pageviews |
| 2026-07-11 | Plan removed | Up to 200,000 pageviews |
Frequently asked questions
Entry pricing for FullStory starts at Custom / Quote, while Fathom Analytics entry pricing starts at $45/mo. Check the interactive timeline chart above to compare plan features and seat pricing side by side.
SaasTrack has logged 95 price modifications for FullStory since 2015 and 157 price modifications for Fathom Analytics since 2019.
Yes, creating a free account on SaasTrack allows you to set automated watchlist alerts whenever FullStory, Fathom Analytics, or other competitors update their plans.
Yes! All historical pricing charts, active plan feature breakdowns, and change logs for both FullStory and Fathom Analytics are 100% free to view on SaasTrack without creating an account.
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