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FullStory vs Fathom Analytics Pricing Comparison

Comparing historical price movements, current plan features, and price change logs for FullStory and Fathom Analytics.

10 dated pricing states tracked since 2015. Entry pricing in the latest mapped state starts at Custom / Quote.

9 dated pricing states tracked since 2019. Entry pricing in the latest mapped state starts at $45/mo.

Coverage last checked FullStory: 2026-08-04; Fathom Analytics: 2026-07-11. Verify current offers on the vendors' pricing page and pricing page. Read the methodology and limitations.

Executive pricing summary

SaasTrack has logged historical pricing snapshots for both FullStory and Fathom Analytics in the Analytics software category. Currently, FullStory entry pricing starts at Custom / Quote across 5 plans, while Fathom Analytics entry pricing starts at $45/mo across 1 plans. Over the tracking period, FullStory has recorded 95 price adjustments compared to 157 for Fathom Analytics.

FullStory vs Fathom Analytics Key Metrics Table
Comparison MetricFullStoryFathom Analytics
Starting Entry PriceCustom / Quote$45/mo
Active Plan Count5 plans1 plans
Logged Price Changes95 changes157 changes
Tracking Since20152019
Market CategoryAnalyticsAnalytics

Merged Price History Chart

FullStoryvsFathom AnalyticsUnified Price Chart

FullStory is blue. Fathom Analytics is orange. Filter by window and plan with the controls below.

latest · 2026-12-07

FullStory: Custom Pricing, 500K+ sessions/mo — quoted on request, never listed with a price; Fathom Analytics: Over 25,000,000 pageviews, Over 25,000,000 data points, Enterprise / Custom — quoted on request, never listed with a price.

FullStory plans today

Free

Free
free
  • data retention: 12 months
  • sessions: 30,000 sessions

Basic analytics · Session Replay · Debugging tools

Advanced

Free
flat

Live Session Viewing · Conversion Maps · StoryAI Summaries · Retention Analysis · mobile users · Workflow and Collaboration · Mobile Analytics · Metric Alerts

Enterprise

Free
flat

Security Compliance · custom features · Data Quality Monitoring · Multi-Organization Management · AI-Powered Fullcapture · Data Ecosystem · Recommendations · sessions

Business

Free
flat
  • users: 10 users
  • sessions: 30,000 sessions

Co-Browsing · Data Management & Access · Customizable Dashboards · Heatmaps · Session Replay · Developer Tools · User Segmentation · Session Insights

Custom Pricing

Contact sales
quote
Pricing timeline10 changes since Mar 2015

Todaylive prices

Fathom Analytics plans today

Up to 500,000 pageviews

$45 /pageviews/mo
$37.50/pageviews/mo billed yearly
usage
  • Sites included: 50 sites
  • Analytics API: 600 requests per hour

Forever data retention · Shared dashboards · Ecommerce and event tracking

Pricing timeline9 changes since Nov 2019

Todaylive prices

FullStory recent price changes

FullStory change log
WhenEventWhat changed
2019-07-16Plan addedBusiness at 849

Fathom Analytics recent price changes

Fathom Analytics change log
WhenEventWhat changed
2026-07-11Price downUp to 500,000 pageviews: 450 → 37.50 (annual)
2026-07-11Billing changedUp to 500,000 pageviews: tiered → usage
2026-07-11Plan removedUp to 100,000 pageviews
2026-07-11Plan removedUp to 200,000 pageviews

Frequently asked questions

Which is cheaper, FullStory or Fathom Analytics?

Entry pricing for FullStory starts at Custom / Quote, while Fathom Analytics entry pricing starts at $45/mo. Check the interactive timeline chart above to compare plan features and seat pricing side by side.

How frequently do FullStory and Fathom Analytics adjust their prices?

SaasTrack has logged 95 price modifications for FullStory since 2015 and 157 price modifications for Fathom Analytics since 2019.

Can I track future price increases for FullStory and Fathom Analytics?

Yes, creating a free account on SaasTrack allows you to set automated watchlist alerts whenever FullStory, Fathom Analytics, or other competitors update their plans.

Are historical price change logs free to view for FullStory vs Fathom Analytics?

Yes! All historical pricing charts, active plan feature breakdowns, and change logs for both FullStory and Fathom Analytics are 100% free to view on SaasTrack without creating an account.

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