Starter
Free
- Users: 3 users
Experiments · Feature Flags
GrowthBook vs VWO Pricing Comparison
Comparing historical price movements, current plan features, and price change logs for GrowthBook and VWO.
GrowthBook
Full GrowthBook history →8 dated pricing states tracked since 2023. Entry pricing in the latest mapped state starts at $40/mo.
12 dated pricing states tracked since 2015. Entry pricing in the latest mapped state starts at Custom / Quote.
Coverage last checked GrowthBook: 2026-07-05; VWO: 2023-06-01. Verify current offers on the vendors' pricing page and pricing page. Read the methodology and limitations.
Executive pricing summary
SaasTrack has logged historical pricing snapshots for both GrowthBook and VWO in the Experimentation software category. Currently, GrowthBook entry pricing starts at $40/mo across 3 plans, while VWO entry pricing starts at Custom / Quote across 3 plans. Over the tracking period, GrowthBook has recorded 103 price adjustments compared to 200 for VWO.
GrowthBook vs VWO Key Metrics Table
| Comparison Metric | GrowthBook | VWO |
|---|---|---|
| Starting Entry Price | $40/mo | Custom / Quote |
| Active Plan Count | 3 plans | 3 plans |
| Logged Price Changes | 103 changes | 200 changes |
| Tracking Since | 2023 | 2015 |
| Market Category | Experimentation | Experimentation |
Merged Price History Chart
GrowthBookvs
VWOUnified Price Chart
GrowthBook is blue. VWO is orange. Filter by window and plan with the controls below.
latest · 2026-08-11
GrowthBook: Enterprise — quoted on request, never listed with a price; VWO: Pro, Growth — quoted on request, never listed with a price.
GrowthBook plans today
Pro
$40 /seat/mo
- Users: 50 users
Multi-arm bandits · Visual editor
Enterprise
Contact sales
- Uptime SLA: 99.99 percent
Pricing timeline8 changes since Feb 2023
Todaylive prices
VWO plans today
Pro
Contact sales
- Support SLA: 6 hours
- Domains: 3 domains
- User Collaboration: 5 users
- Data Retention: 2 months
Version History
Growth
Contact sales
- Support SLA: 8 hours
- Domains: 1 domains
- Version History: 3 versions
- User Collaboration: 3 users
- Data Retention: 1 months
Enterprise Plan
Contact sales
- Support SLA: 4 hours
- Domains: 5 domains
- User Collaboration: 10 users
- Mutually Exclusive Groups: 10 user groups
- API Access: 60,000 requests/month
- Data Retention: 3 months
Version History
Pricing timeline20 changes since Jan 2015
Todaylive prices
GrowthBook recent price changes
GrowthBook change log
VWO recent price changes
VWO change log
| When | Event | What changed |
|---|---|---|
| 2026-03-16 | Limit changed | Pro · Domains: 5 → 3 |
| 2026-03-16 | Limit changed | Pro · Data Retention: 3 → 2 months |
| 2026-03-16 | Limit changed | Enterprise · Domains: 10 → 5 |
| 2026-03-16 | Limit changed | Enterprise · Data Retention: 0 → 3 months |
| 2026-03-16 | Limit changed | Growth · Domains: 3 → 1 |
Frequently asked questions
Which is cheaper, GrowthBook or VWO?
Entry pricing for GrowthBook starts at $40/mo, while VWO entry pricing starts at Custom / Quote. Check the interactive timeline chart above to compare plan features and seat pricing side by side.
How frequently do GrowthBook and VWO adjust their prices?
SaasTrack has logged 103 price modifications for GrowthBook since 2023 and 200 price modifications for VWO since 2015.
Can I track future price increases for GrowthBook and VWO?
Yes, creating a free account on SaasTrack allows you to set automated watchlist alerts whenever GrowthBook, VWO, or other competitors update their plans.
Are historical price change logs free to view for GrowthBook vs VWO?
Yes! All historical pricing charts, active plan feature breakdowns, and change logs for both GrowthBook and VWO are 100% free to view on SaasTrack without creating an account.
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