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Moz vs Ahrefs Pricing Comparison

Comparing historical price movements, current plan features, and price change logs for Moz and Ahrefs.

24 dated pricing states tracked since 2016. Entry pricing in the latest mapped state starts at $99/mo.

53 dated pricing states tracked since 2015. Entry pricing in the latest mapped state starts at $27/mo.

Coverage last checked Moz: 2026-08-04; Ahrefs: 2026-09-09. Verify current offers on the vendors' pricing page and pricing page. Read the methodology and limitations.

Executive pricing summary

SaasTrack has logged historical pricing snapshots for both Moz and Ahrefs in the SEO software category. Currently, Moz entry pricing starts at $99/mo across 4 plans, while Ahrefs entry pricing starts at $27/mo across 12 plans. Over the tracking period, Moz has recorded 200 price adjustments compared to 200 for Ahrefs.

Moz vs Ahrefs Key Metrics Table
Comparison MetricMozAhrefs
Starting Entry Price$99/mo$27/mo
Active Plan Count4 plans12 plans
Logged Price Changes200 changes200 changes
Tracking Since20162015
Market CategorySEOSEO

Merged Price History Chart

MozvsAhrefsUnified Price Chart

Moz is blue. Ahrefs is orange. Filter by window and plan with the controls below.

latest · 2027-01-04

Moz: Enterprise — quoted on request, never listed with a price.

Moz plans today

Standard

$99 /user/mo
$79/user/mo billed yearly
flat
  • users: 1
  • tracked keywords: 300 per month
  • tracked sites: 3
  • pages crawled: 400,000 per month

AI Overviews by Keyword · AI Visibility Dashboard · AI Content Briefs · Weekly Prompt Tracking · Tracked Prompts · AI Prompt Suggestions · Tracked AI Models

Medium

$179 /user/mo
$143/user/mo billed yearly
flat
  • users: 2
  • tracked keywords: 1,500 per month
  • tracked sites: 10
  • pages crawled: 2,000,000 per month

AI Visibility Dashboards · AI Overviews by Keyword · AI Content Briefs · Weekly Prompt Tracking · Tracked Prompts · AI Prompt Suggestions · Tracked AI Models

Large

$299 /user/mo
$239/user/mo billed yearly
flat
  • users: 3
  • tracked keywords: 3,000 per month
  • tracked sites: 25
  • pages crawled: 5,000,000 per month

AI Visibility Dashboards · AI Overviews by Keyword · AI Content Briefs · Weekly Prompt Tracking · Tracked Prompts · AI Prompt Suggestions · Tracked AI Models

Enterprise

Contact sales
quote
Pricing timeline24 changes since Feb 2016

Todaylive prices

Ahrefs plans today

Webmaster Tools

Free
flat

Free limited access to Site Explorer & Site Audit

Starter

$29 /mo
flat

Lite

$129 /user/mo
per seat
  • Projects: 5 projects
  • Crawl credits: 100,000 credits
  • Tracked keywords: 750 keywords
  • Historical data: 6 months

Standard

$249 /user/mo
per seat
  • Projects: 20 projects
  • Crawl credits: 500,000 credits
  • Tracked keywords: 2,000 keywords
  • Historical data: 2 years

Advanced

$449 /user/mo
per seat
  • Projects: 50 projects
  • Crawl credits: 1,500,000 credits
  • Tracked keywords: 5,000 keywords
  • Historical data: 5 years

Enterprise

Contact sales
quote

API access · SSO & enterprise-grade security

Pricing timeline53 changes since Dec 2015

Todaylive prices

Moz recent price changes

Moz change log
WhenEventWhat changed
2026-04-25Billing changedStandard: flat → per_seat
2026-04-25Billing changedMedium: flat → per_seat

Ahrefs recent price changes

Ahrefs change log
WhenEventWhat changed
2026-05-04Plan addedFree at 0
2026-01-01Billing changedLite: flat → per_seat

Frequently asked questions

Which is cheaper, Moz or Ahrefs?

Entry pricing for Moz starts at $99/mo, while Ahrefs entry pricing starts at $27/mo. Check the interactive timeline chart above to compare plan features and seat pricing side by side.

How frequently do Moz and Ahrefs adjust their prices?

SaasTrack has logged 200 price modifications for Moz since 2016 and 200 price modifications for Ahrefs since 2015.

Can I track future price increases for Moz and Ahrefs?

Yes, creating a free account on SaasTrack allows you to set automated watchlist alerts whenever Moz, Ahrefs, or other competitors update their plans.

Are historical price change logs free to view for Moz vs Ahrefs?

Yes! All historical pricing charts, active plan feature breakdowns, and change logs for both Moz and Ahrefs are 100% free to view on SaasTrack without creating an account.

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