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Pictory vs HeyGen Pricing Comparison

Comparing historical price movements, current plan features, and price change logs for Pictory and HeyGen.

13 dated pricing states tracked since 2021. Entry pricing in the latest mapped state starts at $29/mo.

27 dated pricing states tracked since 2023. Entry pricing in the latest mapped state starts at $29/mo.

Coverage last checked Pictory: 2026-03-05; HeyGen: 2026-07-23. Verify current offers on the vendors' pricing page and pricing page. Read the methodology and limitations.

Executive pricing summary

SaasTrack has logged historical pricing snapshots for both Pictory and HeyGen in the AI Video software category. Currently, Pictory entry pricing starts at $29/mo across 4 plans, while HeyGen entry pricing starts at $29/mo across 5 plans. Over the tracking period, Pictory has recorded 200 price adjustments compared to 200 for HeyGen.

Pictory vs HeyGen Key Metrics Table
Comparison MetricPictoryHeyGen
Starting Entry Price$29/mo$29/mo
Active Plan Count4 plans5 plans
Logged Price Changes200 changes200 changes
Tracking Since20212023
Market CategoryAI VideoAI Video

Merged Price History Chart

PictoryvsHeyGenUnified Price Chart

Pictory is blue. HeyGen is orange. Filter by window and plan with the controls below.

latest · 2026-08-29

HeyGen: Enterprise — quoted on request, never listed with a price.

Pictory plans today

Starter

$29 /1 User/mo
$25/1 User/mo billed yearly
flat
  • AI Credits: 100 credits
  • Video minutes: 200 minutes
  • ElevenLab's AI voices: 60 minutes
  • Storage: 5 GB
  • Brand Kit: 1 kit

Basic AI Tools · No watermark

Professional

$59 /1 User/mo
$35/1 User/mo billed yearly
flat
  • AI Credits: 500 credits
  • Video minutes: 600 minutes
  • ElevenLab's AI voices: 120 minutes
  • Brand Kits: 5 kits
  • Storage: 20 GB

Video summarizations · Advanced AI Tools

Team

$199 /3+ Users/mo
$119/3+ Users/mo billed yearly
flat
  • AI Credits: 2,400 credits
  • Video minutes: 1,800 minutes
  • ElevenLab's AI voices: 240 minutes
  • Brand Kits: 10 kits
  • Storage: 100 GB

Team workspace

Enterprise

Contact sales
quote

Video minutes · Brand Kits · Storage · Dedicated success manager

Pricing timeline13 changes since Nov 2021

Todaylive prices

HeyGen plans today

Free

Free
flat

Ideal entry point for creators and marketers

Creator

$29 /mo
$24/mo billed yearly
flat
  • Custom Digital Twin: 1 twin
  • Languages: 30 languages

Pro

$49 /mo
$41/mo billed yearly
tiered
  • Video export resolution: 1,080 p
  • Videos duration: 30 mins

Voice Cloning

Business

$149 /seat/mo
$119/seat/mo billed yearly
per seat
  • Additional Seats: 20 USD/seat/month
  • Custom Digital Twins: 5 Digital Twins

Enterprise

Contact sales
quote

Studio-quality video creation custom to your business needs

Pricing timeline27 changes since Mar 2023

Todaylive prices

Pictory recent price changes

Pictory change log
WhenEventWhat changed
2026-03-05Price upStarter: 25 → 29 (monthly)
2026-03-05Price upStarter: 19 → 25 (annual)
2026-03-05Price upProfessional: 29 → 35 (annual)

HeyGen recent price changes

HeyGen change log

Frequently asked questions

Which is cheaper, Pictory or HeyGen?

Entry pricing for Pictory starts at $29/mo, while HeyGen entry pricing starts at $29/mo. Check the interactive timeline chart above to compare plan features and seat pricing side by side.

How frequently do Pictory and HeyGen adjust their prices?

SaasTrack has logged 200 price modifications for Pictory since 2021 and 200 price modifications for HeyGen since 2023.

Can I track future price increases for Pictory and HeyGen?

Yes, creating a free account on SaasTrack allows you to set automated watchlist alerts whenever Pictory, HeyGen, or other competitors update their plans.

Are historical price change logs free to view for Pictory vs HeyGen?

Yes! All historical pricing charts, active plan feature breakdowns, and change logs for both Pictory and HeyGen are 100% free to view on SaasTrack without creating an account.

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