Plus
Contact sales
- Email sends: 10 x contact limit
- Users: 1 users
Multi-step marketing automation
ActiveCampaign vs Mailchimp Pricing Comparison
Comparing historical price movements, current plan features, and price change logs for ActiveCampaign and Mailchimp.
ActiveCampaign
Full ActiveCampaign history →6 dated pricing states tracked since 2015. Entry pricing in the latest mapped state starts at $15/mo.
Mailchimp
Full Mailchimp history →13 dated pricing states tracked since 2021. Entry pricing in the latest mapped state starts at $13/mo.
Coverage last checked ActiveCampaign: 2023-12-03; Mailchimp: 2026-08-04. Verify current offers on the vendors' pricing page and pricing page. Read the methodology and limitations.
Executive pricing summary
SaasTrack has logged historical pricing snapshots for both ActiveCampaign and Mailchimp in the Email Marketing software category. Currently, ActiveCampaign entry pricing starts at $15/mo across 23 plans, while Mailchimp entry pricing starts at $13/mo across 4 plans. Over the tracking period, ActiveCampaign has recorded 167 price adjustments compared to 193 for Mailchimp.
ActiveCampaign vs Mailchimp Key Metrics Table
| Comparison Metric | ActiveCampaign | Mailchimp |
|---|---|---|
| Starting Entry Price | $15/mo | $13/mo |
| Active Plan Count | 23 plans | 4 plans |
| Logged Price Changes | 167 changes | 193 changes |
| Tracking Since | 2015 | 2021 |
| Market Category | Email Marketing | Email Marketing |
Merged Price History Chart
ActiveCampaignvsMailchimpUnified Price Chart
ActiveCampaign is blue. Mailchimp is orange. Filter by window and plan with the controls below.
latest · 2026-09-30
ActiveCampaign: Enterprise (Bundles), Enterprise (Sales), Enterprise (Marketing) — quoted on request, never listed with a price.
ActiveCampaign plans today
Enterprise
Contact sales
- Email sends: 15 x contact limit
- Users: 5 users
Multi-step marketing automation
Pro
Contact sales
- Email sends: 12 x contact limit
- Users: 3 users
Multi-step marketing automation
Starter
Contact sales
- Multi-step marketing automation: 5 actions per automation
- Email sends: 10 x contact limit
- Users: 1 users
Pricing timeline9 changes since Jan 2015
Todaylive prices
Mailchimp plans today
Free
Free
- contacts: 250 contacts
- email sends: 500 emails
1 seat · 1 audience
Essentials
$13 /mo
- contacts: 500 contacts
- email sends: 5,000 emails
Remove Mailchimp branding · 24/7 email & chat support · Email scheduling · Limited email templates
Standard
$20 /mo
- contacts: 500 contacts
- email sends: 6,000 emails
Automations · Robust reporting & analytics · AI writing & design tools
Premium
Contact sales
- contacts: 10,000 contacts
- email sends: 150,000 emails
Dedicated onboarding specialist · Priority support · Unlimited seats
Pricing timeline13 changes since May 2021
Todaylive prices
ActiveCampaign recent price changes
ActiveCampaign change log
| When | Event | What changed |
|---|---|---|
| 2024-08-02 | Plan added | Enterprise |
| 2024-08-02 | Plan removed | Plus (Sales) |
| 2024-08-02 | Plan removed | Enterprise (Bundles) |
| 2024-08-02 | Plan added | Starter |
| 2024-08-02 | Plan removed | Lite (Marketing) |
| 2024-08-02 | Plan removed | Professional (Sales) |
Mailchimp recent price changes
Mailchimp change log
| When | Event | What changed |
|---|---|---|
| 2026-08-04 | Price down | Essentials: 17.92 → 13 (monthly) |
| 2026-08-04 | Trial changed | Essentials: 14-day trial added |
| 2026-08-04 | Price down | Standard: 27.57 → 20 (monthly) |
| 2026-08-04 | Trial changed | Standard: 14-day trial added |
| 2026-05-01 | Price up | Essentials: 13 → 17.92 (monthly) |
| 2026-05-01 | Billing changed | Standard: flat → tiered |
| 2026-05-01 | Price up | Standard: 20 → 27.57 (monthly) |
Frequently asked questions
Which is cheaper, ActiveCampaign or Mailchimp?
Entry pricing for ActiveCampaign starts at $15/mo, while Mailchimp entry pricing starts at $13/mo. Check the interactive timeline chart above to compare plan features and seat pricing side by side.
How frequently do ActiveCampaign and Mailchimp adjust their prices?
SaasTrack has logged 167 price modifications for ActiveCampaign since 2015 and 193 price modifications for Mailchimp since 2021.
Can I track future price increases for ActiveCampaign and Mailchimp?
Yes, creating a free account on SaasTrack allows you to set automated watchlist alerts whenever ActiveCampaign, Mailchimp, or other competitors update their plans.
Are historical price change logs free to view for ActiveCampaign vs Mailchimp?
Yes! All historical pricing charts, active plan feature breakdowns, and change logs for both ActiveCampaign and Mailchimp are 100% free to view on SaasTrack without creating an account.
Related comparisons
Explore other Email Marketing pricing comparisons and competitor head-to-heads:
Track competitor price changes automatically
Monitor ActiveCampaign, Mailchimp, or any other SaaS vendors. Get instant notifications when plans, prices, or quotas move.