Free
Free
- contacts: 250 contacts
- email sends: 500 emails
1 seat · 1 audience
Mailchimp vs Customer.io Pricing Comparison
Comparing historical price movements, current plan features, and price change logs for Mailchimp and Customer.io.
Mailchimp
Full Mailchimp history →13 dated pricing states tracked since 2021. Entry pricing in the latest mapped state starts at $13/mo.
Customer.io
Full Customer.io history →12 dated pricing states tracked since 2015. Entry pricing in the latest mapped state starts at $100/mo.
Coverage last checked Mailchimp: 2026-08-04; Customer.io: 2026-08-04. Verify current offers on the vendors' pricing page and pricing page. Read the methodology and limitations.
Executive pricing summary
SaasTrack has logged historical pricing snapshots for both Mailchimp and Customer.io in the Email Marketing software category. Currently, Mailchimp entry pricing starts at $13/mo across 4 plans, while Customer.io entry pricing starts at $100/mo across 3 plans. Over the tracking period, Mailchimp has recorded 193 price adjustments compared to 143 for Customer.io.
Mailchimp vs Customer.io Key Metrics Table
| Comparison Metric | Mailchimp | Customer.io |
|---|---|---|
| Starting Entry Price | $13/mo | $100/mo |
| Active Plan Count | 4 plans | 3 plans |
| Logged Price Changes | 193 changes | 143 changes |
| Tracking Since | 2021 | 2015 |
| Market Category | Email Marketing | Email Marketing |
Merged Price History Chart
MailchimpvsCustomer.ioUnified Price Chart
Mailchimp is blue. Customer.io is orange. Filter by window and plan with the controls below.
latest · 2026-12-04
Customer.io: Enterprise — quoted on request, never listed with a price.
Mailchimp plans today
Essentials
$13 /mo
- contacts: 500 contacts
- email sends: 5,000 emails
Remove Mailchimp branding · 24/7 email & chat support · Email scheduling · Limited email templates
Standard
$20 /mo
- contacts: 500 contacts
- email sends: 6,000 emails
Automations · Robust reporting & analytics · AI writing & design tools
Premium
Contact sales
- contacts: 10,000 contacts
- email sends: 150,000 emails
Dedicated onboarding specialist · Priority support · Unlimited seats
Pricing timeline13 changes since May 2021
Todaylive prices
Customer.io plans today
Essentials
$100 /5k profiles/mo
- object types: 2
- emails: 1,000,000
- profiles: 5,000
Basic data integrations · Email and community support · Visual workflow builder · AI Agent with core execution skills
Premium
$1000 /billed annually/mo billed yearly
no monthly price published
- object types: 10
HIPAA Compliance · Premium chat & email support · emails · profiles · Custom profile volume & pricing · Premium data integrations · 90-day onboarding support
Enterprise
Contact sales
emails · Priority technical support · Dedicated Customer Success Manager · profiles · Audit logging & data governance
Pricing timeline12 changes since Jul 2015
Todaylive prices
Mailchimp recent price changes
Mailchimp change log
| When | Event | What changed |
|---|---|---|
| 2026-08-04 | Price down | Essentials: 17.92 → 13 (monthly) |
| 2026-08-04 | Trial changed | Essentials: 14-day trial added |
| 2026-08-04 | Price down | Standard: 27.57 → 20 (monthly) |
| 2026-08-04 | Trial changed | Standard: 14-day trial added |
| 2026-05-01 | Price up | Essentials: 13 → 17.92 (monthly) |
| 2026-05-01 | Billing changed | Standard: flat → tiered |
| 2026-05-01 | Price up | Standard: 20 → 27.57 (monthly) |
Customer.io recent price changes
Customer.io change log
Frequently asked questions
Which is cheaper, Mailchimp or Customer.io?
Entry pricing for Mailchimp starts at $13/mo, while Customer.io entry pricing starts at $100/mo. Check the interactive timeline chart above to compare plan features and seat pricing side by side.
How frequently do Mailchimp and Customer.io adjust their prices?
SaasTrack has logged 193 price modifications for Mailchimp since 2021 and 143 price modifications for Customer.io since 2015.
Can I track future price increases for Mailchimp and Customer.io?
Yes, creating a free account on SaasTrack allows you to set automated watchlist alerts whenever Mailchimp, Customer.io, or other competitors update their plans.
Are historical price change logs free to view for Mailchimp vs Customer.io?
Yes! All historical pricing charts, active plan feature breakdowns, and change logs for both Mailchimp and Customer.io are 100% free to view on SaasTrack without creating an account.
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