Free
Free
- contacts: 250 contacts
- email sends: 500 emails
1 seat · 1 audience
Mailchimp vs ActiveCampaign Pricing Comparison
Comparing historical price movements, current plan features, and price change logs for Mailchimp and ActiveCampaign.
Mailchimp
Full Mailchimp history →13 dated pricing states tracked since 2021. Entry pricing in the latest mapped state starts at $13/mo.
ActiveCampaign
Full ActiveCampaign history →6 dated pricing states tracked since 2015. Entry pricing in the latest mapped state starts at $15/mo.
Coverage last checked Mailchimp: 2026-08-04; ActiveCampaign: 2023-12-03. Verify current offers on the vendors' pricing page and pricing page. Read the methodology and limitations.
Executive pricing summary
SaasTrack has logged historical pricing snapshots for both Mailchimp and ActiveCampaign in the Email Marketing software category. Currently, Mailchimp entry pricing starts at $13/mo across 4 plans, while ActiveCampaign entry pricing starts at $15/mo across 23 plans. Over the tracking period, Mailchimp has recorded 193 price adjustments compared to 167 for ActiveCampaign.
Mailchimp vs ActiveCampaign Key Metrics Table
| Comparison Metric | Mailchimp | ActiveCampaign |
|---|---|---|
| Starting Entry Price | $13/mo | $15/mo |
| Active Plan Count | 4 plans | 23 plans |
| Logged Price Changes | 193 changes | 167 changes |
| Tracking Since | 2021 | 2015 |
| Market Category | Email Marketing | Email Marketing |
Merged Price History Chart
MailchimpvsActiveCampaignUnified Price Chart
Mailchimp is blue. ActiveCampaign is orange. Filter by window and plan with the controls below.
latest · 2026-09-30
ActiveCampaign: Enterprise (Bundles), Enterprise (Sales), Enterprise (Marketing) — quoted on request, never listed with a price.
Mailchimp plans today
Essentials
$13 /mo
- contacts: 500 contacts
- email sends: 5,000 emails
Remove Mailchimp branding · 24/7 email & chat support · Email scheduling · Limited email templates
Standard
$20 /mo
- contacts: 500 contacts
- email sends: 6,000 emails
Automations · Robust reporting & analytics · AI writing & design tools
Premium
Contact sales
- contacts: 10,000 contacts
- email sends: 150,000 emails
Dedicated onboarding specialist · Priority support · Unlimited seats
Pricing timeline13 changes since May 2021
Todaylive prices
ActiveCampaign plans today
Plus
Contact sales
- Email sends: 10 x contact limit
- Users: 1 users
Multi-step marketing automation
Enterprise
Contact sales
- Email sends: 15 x contact limit
- Users: 5 users
Multi-step marketing automation
Pro
Contact sales
- Email sends: 12 x contact limit
- Users: 3 users
Multi-step marketing automation
Starter
Contact sales
- Multi-step marketing automation: 5 actions per automation
- Email sends: 10 x contact limit
- Users: 1 users
Pricing timeline9 changes since Jan 2015
Todaylive prices
Mailchimp recent price changes
Mailchimp change log
| When | Event | What changed |
|---|---|---|
| 2026-08-04 | Price down | Essentials: 17.92 → 13 (monthly) |
| 2026-08-04 | Trial changed | Essentials: 14-day trial added |
| 2026-08-04 | Price down | Standard: 27.57 → 20 (monthly) |
| 2026-08-04 | Trial changed | Standard: 14-day trial added |
| 2026-05-01 | Price up | Essentials: 13 → 17.92 (monthly) |
| 2026-05-01 | Billing changed | Standard: flat → tiered |
| 2026-05-01 | Price up | Standard: 20 → 27.57 (monthly) |
ActiveCampaign recent price changes
ActiveCampaign change log
| When | Event | What changed |
|---|---|---|
| 2024-08-02 | Plan added | Enterprise |
| 2024-08-02 | Plan removed | Plus (Sales) |
| 2024-08-02 | Plan removed | Enterprise (Bundles) |
| 2024-08-02 | Plan added | Starter |
| 2024-08-02 | Plan removed | Lite (Marketing) |
| 2024-08-02 | Plan removed | Professional (Sales) |
Frequently asked questions
Which is cheaper, Mailchimp or ActiveCampaign?
Entry pricing for Mailchimp starts at $13/mo, while ActiveCampaign entry pricing starts at $15/mo. Check the interactive timeline chart above to compare plan features and seat pricing side by side.
How frequently do Mailchimp and ActiveCampaign adjust their prices?
SaasTrack has logged 193 price modifications for Mailchimp since 2021 and 167 price modifications for ActiveCampaign since 2015.
Can I track future price increases for Mailchimp and ActiveCampaign?
Yes, creating a free account on SaasTrack allows you to set automated watchlist alerts whenever Mailchimp, ActiveCampaign, or other competitors update their plans.
Are historical price change logs free to view for Mailchimp vs ActiveCampaign?
Yes! All historical pricing charts, active plan feature breakdowns, and change logs for both Mailchimp and ActiveCampaign are 100% free to view on SaasTrack without creating an account.
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