Free
Free
- data retention: 12 months
- sessions: 30,000 sessions
Basic analytics · Session Replay · Debugging tools
FullStory vs Matomo Pricing Comparison
Comparing historical price movements, current plan features, and price change logs for FullStory and Matomo.
FullStory
Full FullStory history →10 dated pricing states tracked since 2015. Entry pricing in the latest mapped state starts at Custom / Quote.
Matomo
Full Matomo history →2 dated pricing states tracked since 2018. Entry pricing in the latest mapped state starts at $19/mo.
Coverage last checked FullStory: 2026-08-04; Matomo: 2020-05-01. Verify current offers on the vendors' pricing page and pricing page. Read the methodology and limitations.
Executive pricing summary
SaasTrack has logged historical pricing snapshots for both FullStory and Matomo in the Analytics software category. Currently, FullStory entry pricing starts at Custom / Quote across 5 plans, while Matomo entry pricing starts at $19/mo across 7 plans. Over the tracking period, FullStory has recorded 95 price adjustments compared to 81 for Matomo.
FullStory vs Matomo Key Metrics Table
| Comparison Metric | FullStory | Matomo |
|---|---|---|
| Starting Entry Price | Custom / Quote | $19/mo |
| Active Plan Count | 5 plans | 7 plans |
| Logged Price Changes | 95 changes | 81 changes |
| Tracking Since | 2015 | 2018 |
| Market Category | Analytics | Analytics |
Merged Price History Chart
FullStoryvsMatomoUnified Price Chart
FullStory is blue. Matomo is orange. Filter by window and plan with the controls below.
latest · 2026-12-07
FullStory: Custom Pricing, 500K+ sessions/mo — quoted on request, never listed with a price; Matomo: Enterprise — quoted on request, never listed with a price.
FullStory plans today
Advanced
Free
Live Session Viewing · Conversion Maps · StoryAI Summaries · Retention Analysis · mobile users · Workflow and Collaboration · Mobile Analytics · Metric Alerts
Enterprise
Free
Security Compliance · custom features · Data Quality Monitoring · Multi-Organization Management · AI-Powered Fullcapture · Data Ecosystem · Recommendations · sessions
Business
Free
- users: 10 users
- sessions: 30,000 sessions
Co-Browsing · Data Management & Access · Customizable Dashboards · Heatmaps · Session Replay · Developer Tools · User Segmentation · Session Insights
Custom Pricing
Contact sales
Pricing timeline10 changes since Mar 2015
Todaylive prices
Matomo plans today
Matomo for WordPress
Free
- Page views limit: 50,000 page views per month
Open Source
On-Premise
Free
No data limits · Open Source
Essential
$19 /mo
- Websites: 3 websites
- Team members: 3 team members
- Data retention: 6 months
Business
$29 /mo
- Websites: 30 websites
- Team members: 30 team members
- Data retention: 24 months
Enterprise
Contact sales
Data limits · Custom Domains · SAML & LDAP support · White Label · Data retention
Pricing timeline2 changes since Nov 2018
Todaylive prices
FullStory recent price changes
FullStory change log
| When | Event | What changed |
|---|---|---|
| 2019-07-16 | Plan added | Business at 849 |
Matomo recent price changes
Matomo change log
| When | Event | What changed |
|---|---|---|
| 2024-08-03 | Limit changed | Matomo Cloud · Websites: 0 → 30 websites |
Frequently asked questions
Which is cheaper, FullStory or Matomo?
Entry pricing for FullStory starts at Custom / Quote, while Matomo entry pricing starts at $19/mo. Check the interactive timeline chart above to compare plan features and seat pricing side by side.
How frequently do FullStory and Matomo adjust their prices?
SaasTrack has logged 95 price modifications for FullStory since 2015 and 81 price modifications for Matomo since 2018.
Can I track future price increases for FullStory and Matomo?
Yes, creating a free account on SaasTrack allows you to set automated watchlist alerts whenever FullStory, Matomo, or other competitors update their plans.
Are historical price change logs free to view for FullStory vs Matomo?
Yes! All historical pricing charts, active plan feature breakdowns, and change logs for both FullStory and Matomo are 100% free to view on SaasTrack without creating an account.
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