Free
Free
- data retention: 12 months
- sessions: 30,000 sessions
Basic analytics · Session Replay · Debugging tools
FullStory vs Umami Pricing Comparison
Comparing historical price movements, current plan features, and price change logs for FullStory and Umami.
FullStory
Full FullStory history →10 dated pricing states tracked since 2015. Entry pricing in the latest mapped state starts at Custom / Quote.
Umami
Full Umami history →7 dated pricing states tracked since 2023. Entry pricing in the latest mapped state starts at $9/mo.
Coverage last checked FullStory: 2026-08-04; Umami: 2026-05-01. Verify current offers on the vendors' pricing page and pricing page. Read the methodology and limitations.
Executive pricing summary
SaasTrack has logged historical pricing snapshots for both FullStory and Umami in the Analytics software category. Currently, FullStory entry pricing starts at Custom / Quote across 5 plans, while Umami entry pricing starts at $9/mo across 3 plans. Over the tracking period, FullStory has recorded 95 price adjustments compared to 8 for Umami.
FullStory vs Umami Key Metrics Table
| Comparison Metric | FullStory | Umami |
|---|---|---|
| Starting Entry Price | Custom / Quote | $9/mo |
| Active Plan Count | 5 plans | 3 plans |
| Logged Price Changes | 95 changes | 8 changes |
| Tracking Since | 2015 | 2023 |
| Market Category | Analytics | Analytics |
Merged Price History Chart
FullStoryvsUmamiUnified Price Chart
FullStory is blue. Umami is orange. Filter by window and plan with the controls below.
latest · 2026-12-07
FullStory: Custom Pricing, 500K+ sessions/mo — quoted on request, never listed with a price; Umami: Enterprise — quoted on request, never listed with a price.
FullStory plans today
Advanced
Free
Live Session Viewing · Conversion Maps · StoryAI Summaries · Retention Analysis · mobile users · Workflow and Collaboration · Mobile Analytics · Metric Alerts
Enterprise
Free
Security Compliance · custom features · Data Quality Monitoring · Multi-Organization Management · AI-Powered Fullcapture · Data Ecosystem · Recommendations · sessions
Business
Free
- users: 10 users
- sessions: 30,000 sessions
Co-Browsing · Data Management & Access · Customizable Dashboards · Heatmaps · Session Replay · Developer Tools · User Segmentation · Session Insights
Custom Pricing
Contact sales
Pricing timeline10 changes since Mar 2015
Todaylive prices
Umami plans today
Hobby
Free
- Monthly events: 10,000 events
- Websites: 3 websites
- Data retention: 1 year
Support
Pro
$9 /events/mo
- Monthly events: 50,000,000 events
- Data retention: 7 year
Support · Websites · Team members
Enterprise
Contact sales
Support · Websites · Data retention · Team members
Pricing timeline7 changes since May 2023
Todaylive prices
FullStory recent price changes
FullStory change log
| When | Event | What changed |
|---|---|---|
| 2019-07-16 | Plan added | Business at 849 |
Umami recent price changes
Umami change log
| When | Event | What changed |
|---|---|---|
| 2023-09-06 | Limit changed | Hobby · Data retention: 6 months → 1 year |
| 2023-09-06 | Plan added | Pro at 9 |
| 2023-09-06 | Plan removed | Basic |
| 2023-09-06 | Plan removed | Business |
| 2023-05-04 | Plan added | Hobby at 0 |
| 2023-05-04 | Plan added | Basic at 9 |
| 2023-05-04 | Plan added | Business at 49 |
| 2023-05-04 | Plan added | Enterprise |
Frequently asked questions
Which is cheaper, FullStory or Umami?
Entry pricing for FullStory starts at Custom / Quote, while Umami entry pricing starts at $9/mo. Check the interactive timeline chart above to compare plan features and seat pricing side by side.
How frequently do FullStory and Umami adjust their prices?
SaasTrack has logged 95 price modifications for FullStory since 2015 and 8 price modifications for Umami since 2023.
Can I track future price increases for FullStory and Umami?
Yes, creating a free account on SaasTrack allows you to set automated watchlist alerts whenever FullStory, Umami, or other competitors update their plans.
Are historical price change logs free to view for FullStory vs Umami?
Yes! All historical pricing charts, active plan feature breakdowns, and change logs for both FullStory and Umami are 100% free to view on SaasTrack without creating an account.
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