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Hotjar vs Matomo Pricing Comparison

Comparing historical price movements, current plan features, and price change logs for Hotjar and Matomo.

10 dated pricing states tracked since 2016. Entry pricing in the latest mapped state starts at $31/mo.

2 dated pricing states tracked since 2018. Entry pricing in the latest mapped state starts at $19/mo.

Coverage last checked Hotjar: 2026-08-04; Matomo: 2020-05-01. Verify current offers on the vendors' pricing page and pricing page. Read the methodology and limitations.

Executive pricing summary

SaasTrack has logged historical pricing snapshots for both Hotjar and Matomo in the Analytics software category. Currently, Hotjar entry pricing starts at $31/mo across 8 plans, while Matomo entry pricing starts at $19/mo across 7 plans. Over the tracking period, Hotjar has recorded 102 price adjustments compared to 81 for Matomo.

Hotjar vs Matomo Key Metrics Table
Comparison MetricHotjarMatomo
Starting Entry Price$31/mo$19/mo
Active Plan Count8 plans7 plans
Logged Price Changes102 changes81 changes
Tracking Since20162018
Market CategoryAnalyticsAnalytics

Merged Price History Chart

HotjarvsMatomoUnified Price Chart

Hotjar is blue. Matomo is orange. Filter by window and plan with the controls below.

latest · 2026-11-18

Matomo: Enterprise — quoted on request, never listed with a price.

Hotjar plans today

BASIC

Free
flat
  • Track daily sessions: 35 sessions

Unlimited heatmaps

PLUS

$31 /mo
flat
  • Track daily sessions: 100 sessions

Business

$79 /sessions/mo
tiered
  • Track daily sessions: 500 sessions

Scale

$170 /sessions/mo
tiered
  • Track daily sessions: 500 sessions
Pricing timeline11 changes since Dec 2016

Todaylive prices

Matomo plans today

Matomo for WordPress

Free
flat
  • Page views limit: 50,000 page views per month

Open Source

On-Premise

Free
flat

No data limits · Open Source

Essential

$19 /mo
flat
  • Websites: 3 websites
  • Team members: 3 team members
  • Data retention: 6 months

Business

$29 /mo
flat
  • Websites: 30 websites
  • Team members: 30 team members
  • Data retention: 24 months

Enterprise

Contact sales
quote

Data limits · Custom Domains · SAML & LDAP support · White Label · Data retention

Pricing timeline2 changes since Nov 2018

Todaylive prices

Hotjar recent price changes

Hotjar change log
WhenEventWhat changed
2025-07-11Price downPlus: 39 → 31 (monthly)
2025-07-11Price downScale: 213 → 170 (monthly)
2025-07-11Price downBusiness: 99 → 79 (monthly)

Matomo recent price changes

Matomo change log
WhenEventWhat changed
2024-08-03Limit changedMatomo Cloud · Websites: 0 → 30 websites

Frequently asked questions

Which is cheaper, Hotjar or Matomo?

Entry pricing for Hotjar starts at $31/mo, while Matomo entry pricing starts at $19/mo. Check the interactive timeline chart above to compare plan features and seat pricing side by side.

How frequently do Hotjar and Matomo adjust their prices?

SaasTrack has logged 102 price modifications for Hotjar since 2016 and 81 price modifications for Matomo since 2018.

Can I track future price increases for Hotjar and Matomo?

Yes, creating a free account on SaasTrack allows you to set automated watchlist alerts whenever Hotjar, Matomo, or other competitors update their plans.

Are historical price change logs free to view for Hotjar vs Matomo?

Yes! All historical pricing charts, active plan feature breakdowns, and change logs for both Hotjar and Matomo are 100% free to view on SaasTrack without creating an account.

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