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Hotjar vs Pendo Pricing Comparison

Comparing historical price movements, current plan features, and price change logs for Hotjar and Pendo.

10 dated pricing states tracked since 2016. Entry pricing in the latest mapped state starts at $31/mo.

9 dated pricing states tracked since 2020. Entry pricing in the latest mapped state starts at Custom / Quote.

Coverage last checked Hotjar: 2026-08-04; Pendo: 2026-04-04. Verify current offers on the vendors' pricing page and pricing page. Read the methodology and limitations.

Executive pricing summary

SaasTrack has logged historical pricing snapshots for both Hotjar and Pendo in the Analytics software category. Currently, Hotjar entry pricing starts at $31/mo across 8 plans, while Pendo entry pricing starts at Custom / Quote across 2 plans. Over the tracking period, Hotjar has recorded 102 price adjustments compared to 200 for Pendo.

Hotjar vs Pendo Key Metrics Table
Comparison MetricHotjarPendo
Starting Entry Price$31/moCustom / Quote
Active Plan Count8 plans2 plans
Logged Price Changes102 changes200 changes
Tracking Since20162020
Market CategoryAnalyticsAnalytics

Merged Price History Chart

HotjarvsPendoUnified Price Chart

Hotjar is blue. Pendo is orange. Filter by window and plan with the controls below.

latest · 2026-11-18

Pendo: Customized Solution, Base, Pulse, Core, Ultimate, Growth, Portfolio, Premium, Enterprise, Team, Pro, A La Carte, Pendo for Startups, Pendo Classic, Pendo Product Cloud — quoted on request, never listed with a price.

Hotjar plans today

BASIC

Free
flat
  • Track daily sessions: 35 sessions

Unlimited heatmaps

PLUS

$31 /mo
flat
  • Track daily sessions: 100 sessions

Business

$79 /sessions/mo
tiered
  • Track daily sessions: 500 sessions

Scale

$170 /sessions/mo
tiered
  • Track daily sessions: 500 sessions
Pricing timeline11 changes since Dec 2016

Todaylive prices

Pendo plans today

Free

Free
flat
  • Monthly Active Users: 500 monthly active users

Net promoter score · In-app guides · Retroactive product analytics · Roadmaps

Customized Solution

Contact sales
quote
Pricing timeline18 changes since Jul 2019

Todaylive prices

Hotjar recent price changes

Hotjar change log
WhenEventWhat changed
2025-07-11Price downPlus: 39 → 31 (monthly)
2025-07-11Price downScale: 213 → 170 (monthly)
2025-07-11Price downBusiness: 99 → 79 (monthly)

Pendo recent price changes

Pendo change log
WhenEventWhat changed
2026-01-18Plan addedCustomized Solution
2026-01-18Plan removedBase

Frequently asked questions

Which is cheaper, Hotjar or Pendo?

Entry pricing for Hotjar starts at $31/mo, while Pendo entry pricing starts at Custom / Quote. Check the interactive timeline chart above to compare plan features and seat pricing side by side.

How frequently do Hotjar and Pendo adjust their prices?

SaasTrack has logged 102 price modifications for Hotjar since 2016 and 200 price modifications for Pendo since 2020.

Can I track future price increases for Hotjar and Pendo?

Yes, creating a free account on SaasTrack allows you to set automated watchlist alerts whenever Hotjar, Pendo, or other competitors update their plans.

Are historical price change logs free to view for Hotjar vs Pendo?

Yes! All historical pricing charts, active plan feature breakdowns, and change logs for both Hotjar and Pendo are 100% free to view on SaasTrack without creating an account.

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