BASIC
Free
- Track daily sessions: 35 sessions
Unlimited heatmaps
Hotjar vs Umami Pricing Comparison
Comparing historical price movements, current plan features, and price change logs for Hotjar and Umami.
Hotjar
Full Hotjar history →10 dated pricing states tracked since 2016. Entry pricing in the latest mapped state starts at $31/mo.
Umami
Full Umami history →7 dated pricing states tracked since 2023. Entry pricing in the latest mapped state starts at $9/mo.
Coverage last checked Hotjar: 2026-08-04; Umami: 2026-05-01. Verify current offers on the vendors' pricing page and pricing page. Read the methodology and limitations.
Executive pricing summary
SaasTrack has logged historical pricing snapshots for both Hotjar and Umami in the Analytics software category. Currently, Hotjar entry pricing starts at $31/mo across 8 plans, while Umami entry pricing starts at $9/mo across 3 plans. Over the tracking period, Hotjar has recorded 102 price adjustments compared to 8 for Umami.
Hotjar vs Umami Key Metrics Table
| Comparison Metric | Hotjar | Umami |
|---|---|---|
| Starting Entry Price | $31/mo | $9/mo |
| Active Plan Count | 8 plans | 3 plans |
| Logged Price Changes | 102 changes | 8 changes |
| Tracking Since | 2016 | 2023 |
| Market Category | Analytics | Analytics |
Merged Price History Chart
HotjarvsUmamiUnified Price Chart
Hotjar is blue. Umami is orange. Filter by window and plan with the controls below.
latest · 2026-11-18
Umami: Enterprise — quoted on request, never listed with a price.
Hotjar plans today
PLUS
$31 /mo
- Track daily sessions: 100 sessions
Business
$79 /sessions/mo
- Track daily sessions: 500 sessions
Scale
$170 /sessions/mo
- Track daily sessions: 500 sessions
Pricing timeline11 changes since Dec 2016
Todaylive prices
Umami plans today
Hobby
Free
- Monthly events: 10,000 events
- Websites: 3 websites
- Data retention: 1 year
Support
Pro
$9 /events/mo
- Monthly events: 50,000,000 events
- Data retention: 7 year
Support · Websites · Team members
Enterprise
Contact sales
Support · Websites · Data retention · Team members
Pricing timeline7 changes since May 2023
Todaylive prices
Hotjar recent price changes
Hotjar change log
| When | Event | What changed |
|---|---|---|
| 2025-07-11 | Price down | Plus: 39 → 31 (monthly) |
| 2025-07-11 | Price down | Scale: 213 → 170 (monthly) |
| 2025-07-11 | Price down | Business: 99 → 79 (monthly) |
Umami recent price changes
Umami change log
| When | Event | What changed |
|---|---|---|
| 2023-09-06 | Limit changed | Hobby · Data retention: 6 months → 1 year |
| 2023-09-06 | Plan added | Pro at 9 |
| 2023-09-06 | Plan removed | Basic |
| 2023-09-06 | Plan removed | Business |
| 2023-05-04 | Plan added | Hobby at 0 |
| 2023-05-04 | Plan added | Basic at 9 |
| 2023-05-04 | Plan added | Business at 49 |
| 2023-05-04 | Plan added | Enterprise |
Frequently asked questions
Which is cheaper, Hotjar or Umami?
Entry pricing for Hotjar starts at $31/mo, while Umami entry pricing starts at $9/mo. Check the interactive timeline chart above to compare plan features and seat pricing side by side.
How frequently do Hotjar and Umami adjust their prices?
SaasTrack has logged 102 price modifications for Hotjar since 2016 and 8 price modifications for Umami since 2023.
Can I track future price increases for Hotjar and Umami?
Yes, creating a free account on SaasTrack allows you to set automated watchlist alerts whenever Hotjar, Umami, or other competitors update their plans.
Are historical price change logs free to view for Hotjar vs Umami?
Yes! All historical pricing charts, active plan feature breakdowns, and change logs for both Hotjar and Umami are 100% free to view on SaasTrack without creating an account.
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