Starter
$18.75 /mo billed yearly
- AI credits: 5 credits/month
- Posts per profile: 30 posts
- Users: 1 users
- Social sets: 1 social sets
Later vs Hootsuite Pricing Comparison
Comparing historical price movements, current plan features, and price change logs for Later and Hootsuite.
Later
Full Later history →24 dated pricing states tracked since 2016. Entry pricing in the latest mapped state starts at $18.75/mo.
Hootsuite
Full Hootsuite history →13 dated pricing states tracked since 2015. Entry pricing in the latest mapped state starts at $99/mo.
Coverage last checked Later: 2026-06-11; Hootsuite: 2026-08-04. Verify current offers on the vendors' pricing page and pricing page. Read the methodology and limitations.
Executive pricing summary
SaasTrack has logged historical pricing snapshots for both Later and Hootsuite in the Social Media software category. Currently, Later entry pricing starts at $18.75/mo across 3 plans, while Hootsuite entry pricing starts at $99/mo across 4 plans. Over the tracking period, Later has recorded 200 price adjustments compared to 200 for Hootsuite.
Later vs Hootsuite Key Metrics Table
| Comparison Metric | Later | Hootsuite |
|---|---|---|
| Starting Entry Price | $18.75/mo | $99/mo |
| Active Plan Count | 3 plans | 4 plans |
| Logged Price Changes | 200 changes | 200 changes |
| Tracking Since | 2016 | 2015 |
| Market Category | Social Media | Social Media |
Merged Price History Chart
LatervsHootsuiteUnified Price Chart
Later is blue. Hootsuite is orange. Filter by window and plan with the controls below.
latest · 2026-12-09
Later: Enterprise, Custom — quoted on request, never listed with a price; Hootsuite: Enterprise — quoted on request, never listed with a price.
Later plans today
growth
$37.50 /mo billed yearly
- AI credits: 50 credits/month
- Posts per profile: 180 posts
- Users: 2 users
- Social sets: 2 social sets
Scale
$82.50 /mo billed yearly
- AI credits: 100 credits/month
- Users: 4 users
- Social sets: 6 social sets
Posts per profile
Pricing timeline24 changes since Nov 2016
Todaylive prices
Hootsuite plans today
Standard
$99 /user/mo
- user seats: 1
- social accounts: 10 accounts
Generate posts and images with AI · Respond to messages from one inbox · Schedule unlimited social posts · Monitor your brand and competitors
Professional
$199 /user/mo
- user seats: 1
Manage unlimited social accounts · social accounts · Forecast social trends up to 90 days ahead · Automate inbox replies and workflows · Build custom performance reports
Advanced
$399 /user/mo
- user seats: 1
Assign and auto-route messages to the right team members · Coordinate content and customer care · Measure team performance and efficiency · Review and approve content with your team · social accounts
Enterprise
Contact sales
user seats · Uncover trends across social, digital, and AI with advanced listening · Prove the impact of social with advanced analytics · Stay compliant with custom compliance solutions · social accounts · Secure access with single sign-on (SSO)
Pricing timeline27 changes since Jan 2015
Todaylive prices
Later recent price changes
Later change log
Hootsuite recent price changes
Hootsuite change log
| When | Event | What changed |
|---|---|---|
| 2026-05-02 | Plan added | Standard / Starter at 99 |
| 2026-05-02 | Plan removed | Enterprise |
| 2026-05-02 | Plan removed | Standard |
| 2026-05-02 | Plan removed | Advanced |
| 2026-01-12 | Limit changed | Standard · Social accounts: 5 → 10 |
Frequently asked questions
Which is cheaper, Later or Hootsuite?
Entry pricing for Later starts at $18.75/mo, while Hootsuite entry pricing starts at $99/mo. Check the interactive timeline chart above to compare plan features and seat pricing side by side.
How frequently do Later and Hootsuite adjust their prices?
SaasTrack has logged 200 price modifications for Later since 2016 and 200 price modifications for Hootsuite since 2015.
Can I track future price increases for Later and Hootsuite?
Yes, creating a free account on SaasTrack allows you to set automated watchlist alerts whenever Later, Hootsuite, or other competitors update their plans.
Are historical price change logs free to view for Later vs Hootsuite?
Yes! All historical pricing charts, active plan feature breakdowns, and change logs for both Later and Hootsuite are 100% free to view on SaasTrack without creating an account.
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