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Matomo vs FullStory Pricing Comparison

Comparing historical price movements, current plan features, and price change logs for Matomo and FullStory.

2 dated pricing states tracked since 2018. Entry pricing in the latest mapped state starts at $19/mo.

10 dated pricing states tracked since 2015. Entry pricing in the latest mapped state starts at Custom / Quote.

Coverage last checked Matomo: 2020-05-01; FullStory: 2026-08-04. Verify current offers on the vendors' pricing page and pricing page. Read the methodology and limitations.

Executive pricing summary

SaasTrack has logged historical pricing snapshots for both Matomo and FullStory in the Analytics software category. Currently, Matomo entry pricing starts at $19/mo across 7 plans, while FullStory entry pricing starts at Custom / Quote across 5 plans. Over the tracking period, Matomo has recorded 81 price adjustments compared to 95 for FullStory.

Matomo vs FullStory Key Metrics Table
Comparison MetricMatomoFullStory
Starting Entry Price$19/moCustom / Quote
Active Plan Count7 plans5 plans
Logged Price Changes81 changes95 changes
Tracking Since20182015
Market CategoryAnalyticsAnalytics

Merged Price History Chart

MatomovsFullStoryUnified Price Chart

Matomo is blue. FullStory is orange. Filter by window and plan with the controls below.

latest · 2026-12-07

Matomo: Enterprise — quoted on request, never listed with a price; FullStory: Custom Pricing, 500K+ sessions/mo — quoted on request, never listed with a price.

Matomo plans today

Matomo for WordPress

Free
flat
  • Page views limit: 50,000 page views per month

Open Source

On-Premise

Free
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No data limits · Open Source

Essential

$19 /mo
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  • Websites: 3 websites
  • Team members: 3 team members
  • Data retention: 6 months

Business

$29 /mo
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  • Websites: 30 websites
  • Team members: 30 team members
  • Data retention: 24 months

Enterprise

Contact sales
quote

Data limits · Custom Domains · SAML & LDAP support · White Label · Data retention

Pricing timeline2 changes since Nov 2018

Todaylive prices

FullStory plans today

Free

Free
free
  • data retention: 12 months
  • sessions: 30,000 sessions

Basic analytics · Session Replay · Debugging tools

Advanced

Free
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Live Session Viewing · Conversion Maps · StoryAI Summaries · Retention Analysis · mobile users · Workflow and Collaboration · Mobile Analytics · Metric Alerts

Enterprise

Free
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Security Compliance · custom features · Data Quality Monitoring · Multi-Organization Management · AI-Powered Fullcapture · Data Ecosystem · Recommendations · sessions

Business

Free
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  • users: 10 users
  • sessions: 30,000 sessions

Co-Browsing · Data Management & Access · Customizable Dashboards · Heatmaps · Session Replay · Developer Tools · User Segmentation · Session Insights

Custom Pricing

Contact sales
quote
Pricing timeline10 changes since Mar 2015

Todaylive prices

Matomo recent price changes

Matomo change log
WhenEventWhat changed
2024-08-03Limit changedMatomo Cloud · Websites: 0 → 30 websites

FullStory recent price changes

FullStory change log
WhenEventWhat changed
2019-07-16Plan addedBusiness at 849

Frequently asked questions

Which is cheaper, Matomo or FullStory?

Entry pricing for Matomo starts at $19/mo, while FullStory entry pricing starts at Custom / Quote. Check the interactive timeline chart above to compare plan features and seat pricing side by side.

How frequently do Matomo and FullStory adjust their prices?

SaasTrack has logged 81 price modifications for Matomo since 2018 and 95 price modifications for FullStory since 2015.

Can I track future price increases for Matomo and FullStory?

Yes, creating a free account on SaasTrack allows you to set automated watchlist alerts whenever Matomo, FullStory, or other competitors update their plans.

Are historical price change logs free to view for Matomo vs FullStory?

Yes! All historical pricing charts, active plan feature breakdowns, and change logs for both Matomo and FullStory are 100% free to view on SaasTrack without creating an account.

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