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Census vs dbt Labs Pricing Comparison

Comparing historical price movements, current plan features, and price change logs for Census and dbt Labs.

11 dated pricing states tracked since 2021. Entry pricing in the latest mapped state starts at $350/mo.

19 dated pricing states tracked since 2019. Entry pricing in the latest mapped state starts at $100/mo.

Coverage last checked Census: 2026-03-04; dbt Labs: 2026-07-07. Verify current offers on the vendors' pricing page and pricing page. Read the methodology and limitations.

Executive pricing summary

SaasTrack has logged historical pricing snapshots for both Census and dbt Labs in the Data Pipeline software category. Currently, Census entry pricing starts at $350/mo across 3 plans, while dbt Labs entry pricing starts at $100/mo across 4 plans. Over the tracking period, Census has recorded 94 price adjustments compared to 200 for dbt Labs.

Census vs dbt Labs Key Metrics Table
Comparison MetricCensusdbt Labs
Starting Entry Price$350/mo$100/mo
Active Plan Count3 plans4 plans
Logged Price Changes94 changes200 changes
Tracking Since20212019
Market CategoryData PipelineData Pipeline

Merged Price History Chart

Censusvsdbt LabsUnified Price Chart

Census is blue. dbt Labs is orange. Filter by window and plan with the controls below.

latest · 2026-09-22

Census: Enterprise, Census Embedded, Platform, Custom — quoted on request, never listed with a price; dbt Labs: Enterprise, Enterprise+ — quoted on request, never listed with a price.

Census plans today

Free Plan

Free
flat
  • Billable Destination: 1 destination
  • User Seats: 5 seats
  • Active Syncs: 2 syncs
  • Workspace: 1 workspace

Unlimited free destinations · AI Columns

Professional

$350 /mo
$4200/yr billed yearly
flat
  • Billable Destination: 2 destination
  • User Seats: 5 seats
  • Active Syncs per Billable Destination: 5 syncs
  • Workspace: 2 workspace

AI Columns

Enterprise

Contact sales
quote

Census Embedded · User Seats · Enterprise Connectors · Continuous Syncs · Workspaces · Audience Hub for marketers

Pricing timeline12 changes since Aug 2020

Todaylive prices

dbt Labs plans today

Developer

Free
flat
  • Developer seats: 1 seat
  • Project count: 1 project
  • Successful models built per month: 3,000 models

Starter

$100 /user/mo
per seat
  • Developer seats: 5 seats
  • Successful models built per month: 15,000 models

Enterprise

Contact sales
quote
  • Queried metrics per month: 20,000 metrics
  • Projects: 30 projects
  • Successful models built per month: 100,000 models

Developer seat count

Enterprise+

Contact sales
quote
  • Queried metrics per month: 20,000 metrics
  • Successful models built per month: 100,000 models

Projects · Developer seat count

Pricing timeline19 changes since Jul 2019

Todaylive prices

Census recent price changes

Census change log
WhenEventWhat changed
2026-03-04Billing changedProfessional: tiered → flat

dbt Labs recent price changes

dbt Labs change log

Frequently asked questions

Which is cheaper, Census or dbt Labs?

Entry pricing for Census starts at $350/mo, while dbt Labs entry pricing starts at $100/mo. Check the interactive timeline chart above to compare plan features and seat pricing side by side.

How frequently do Census and dbt Labs adjust their prices?

SaasTrack has logged 94 price modifications for Census since 2021 and 200 price modifications for dbt Labs since 2019.

Can I track future price increases for Census and dbt Labs?

Yes, creating a free account on SaasTrack allows you to set automated watchlist alerts whenever Census, dbt Labs, or other competitors update their plans.

Are historical price change logs free to view for Census vs dbt Labs?

Yes! All historical pricing charts, active plan feature breakdowns, and change logs for both Census and dbt Labs are 100% free to view on SaasTrack without creating an account.

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