Developer
Free
- Developer seats: 1 seat
- Project count: 1 project
- Successful models built per month: 3,000 models
dbt Labs vs Hightouch Pricing Comparison
Comparing historical price movements, current plan features, and price change logs for dbt Labs and Hightouch.
dbt Labs
Full dbt Labs history →19 dated pricing states tracked since 2019. Entry pricing in the latest mapped state starts at $100/mo.
Hightouch
Full Hightouch history →17 dated pricing states tracked since 2022. Entry pricing in the latest mapped state starts at Custom / Quote.
Coverage last checked dbt Labs: 2026-07-07; Hightouch: 2026-05-15. Verify current offers on the vendors' pricing page and pricing page. Read the methodology and limitations.
Executive pricing summary
SaasTrack has logged historical pricing snapshots for both dbt Labs and Hightouch in the Data Pipeline software category. Currently, dbt Labs entry pricing starts at $100/mo across 4 plans, while Hightouch entry pricing starts at Custom / Quote across 2 plans. Over the tracking period, dbt Labs has recorded 200 price adjustments compared to 148 for Hightouch.
dbt Labs vs Hightouch Key Metrics Table
| Comparison Metric | dbt Labs | Hightouch |
|---|---|---|
| Starting Entry Price | $100/mo | Custom / Quote |
| Active Plan Count | 4 plans | 2 plans |
| Logged Price Changes | 200 changes | 148 changes |
| Tracking Since | 2019 | 2022 |
| Market Category | Data Pipeline | Data Pipeline |
Merged Price History Chart
dbt LabsvsHightouchUnified Price Chart
dbt Labs is blue. Hightouch is orange. Filter by window and plan with the controls below.
latest · 2026-09-22
dbt Labs: Enterprise, Enterprise+ — quoted on request, never listed with a price; Hightouch: Composable CDP & AI Decisioning, AI Decisioning, Business, Enterprise — quoted on request, never listed with a price.
dbt Labs plans today
Starter
$100 /user/mo
- Developer seats: 5 seats
- Successful models built per month: 15,000 models
Enterprise
Contact sales
- Queried metrics per month: 20,000 metrics
- Projects: 30 projects
- Successful models built per month: 100,000 models
Developer seat count
Enterprise+
Contact sales
- Queried metrics per month: 20,000 metrics
- Successful models built per month: 100,000 models
Projects · Developer seat count
Pricing timeline19 changes since Jul 2019
Todaylive prices
Hightouch plans today
Free
Free
- Active syncs: 2 syncs
Unlimited user seats · Destination count
Standard / Usage-based
Pay per use — no monthly fee
Enterprise security · Unlimited user seats
Pricing timeline17 changes since Jul 2022
Todaylive prices
dbt Labs recent price changes
dbt Labs change log
Hightouch recent price changes
Hightouch change log
| When | Event | What changed |
|---|---|---|
| 2026-05-15 | Plan added | Free at 0 |
| 2026-05-15 | Plan added | Standard / Usage-based |
| 2026-05-15 | Plan removed | Free Tier / Basic Reverse ETL |
| 2026-05-15 | Plan removed | Composable CDP & AI Decisioning |
| 2026-03-12 | Plan added | Composable CDP & AI Decisioning |
| 2026-03-12 | Plan removed | Basic Reverse ETL |
| 2026-03-12 | Plan removed | AI Decisioning |
| 2026-03-12 | Plan removed | Composable CDP |
| 2026-03-12 | Plan added | Free Tier / Basic Reverse ETL at 0 |
Frequently asked questions
Which is cheaper, dbt Labs or Hightouch?
Entry pricing for dbt Labs starts at $100/mo, while Hightouch entry pricing starts at Custom / Quote. Check the interactive timeline chart above to compare plan features and seat pricing side by side.
How frequently do dbt Labs and Hightouch adjust their prices?
SaasTrack has logged 200 price modifications for dbt Labs since 2019 and 148 price modifications for Hightouch since 2022.
Can I track future price increases for dbt Labs and Hightouch?
Yes, creating a free account on SaasTrack allows you to set automated watchlist alerts whenever dbt Labs, Hightouch, or other competitors update their plans.
Are historical price change logs free to view for dbt Labs vs Hightouch?
Yes! All historical pricing charts, active plan feature breakdowns, and change logs for both dbt Labs and Hightouch are 100% free to view on SaasTrack without creating an account.
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