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Census vs Hightouch Pricing Comparison

Comparing historical price movements, current plan features, and price change logs for Census and Hightouch.

11 dated pricing states tracked since 2021. Entry pricing in the latest mapped state starts at $350/mo.

17 dated pricing states tracked since 2022. Entry pricing in the latest mapped state starts at Custom / Quote.

Coverage last checked Census: 2026-03-04; Hightouch: 2026-05-15. Verify current offers on the vendors' pricing page and pricing page. Read the methodology and limitations.

Executive pricing summary

SaasTrack has logged historical pricing snapshots for both Census and Hightouch in the Data Pipeline software category. Currently, Census entry pricing starts at $350/mo across 3 plans, while Hightouch entry pricing starts at Custom / Quote across 2 plans. Over the tracking period, Census has recorded 94 price adjustments compared to 148 for Hightouch.

Census vs Hightouch Key Metrics Table
Comparison MetricCensusHightouch
Starting Entry Price$350/moCustom / Quote
Active Plan Count3 plans2 plans
Logged Price Changes94 changes148 changes
Tracking Since20212022
Market CategoryData PipelineData Pipeline

Merged Price History Chart

CensusvsHightouchUnified Price Chart

Census is blue. Hightouch is orange. Filter by window and plan with the controls below.

latest · 2026-06-26

Census: Enterprise, Census Embedded, Platform, Custom — quoted on request, never listed with a price; Hightouch: Composable CDP & AI Decisioning, AI Decisioning, Business, Enterprise — quoted on request, never listed with a price.

Census plans today

Free Plan

Free
flat
  • Billable Destination: 1 destination
  • User Seats: 5 seats
  • Active Syncs: 2 syncs
  • Workspace: 1 workspace

Unlimited free destinations · AI Columns

Professional

$350 /mo
$4200/yr billed yearly
flat
  • Billable Destination: 2 destination
  • User Seats: 5 seats
  • Active Syncs per Billable Destination: 5 syncs
  • Workspace: 2 workspace

AI Columns

Enterprise

Contact sales
quote

Census Embedded · User Seats · Enterprise Connectors · Continuous Syncs · Workspaces · Audience Hub for marketers

Pricing timeline12 changes since Aug 2020

Todaylive prices

Hightouch plans today

Free

Free
flat
  • Active syncs: 2 syncs

Unlimited user seats · Destination count

Standard / Usage-based

Pay per use — no monthly fee
usage

Enterprise security · Unlimited user seats

Pricing timeline17 changes since Jul 2022

Todaylive prices

Census recent price changes

Census change log
WhenEventWhat changed
2026-03-04Billing changedProfessional: tiered → flat

Hightouch recent price changes

Hightouch change log
WhenEventWhat changed
2026-05-15Plan addedFree at 0
2026-05-15Plan addedStandard / Usage-based
2026-05-15Plan removedFree Tier / Basic Reverse ETL
2026-05-15Plan removedComposable CDP & AI Decisioning
2026-03-12Plan addedComposable CDP & AI Decisioning
2026-03-12Plan removedBasic Reverse ETL
2026-03-12Plan removedAI Decisioning
2026-03-12Plan removedComposable CDP
2026-03-12Plan addedFree Tier / Basic Reverse ETL at 0

Frequently asked questions

Which is cheaper, Census or Hightouch?

Entry pricing for Census starts at $350/mo, while Hightouch entry pricing starts at Custom / Quote. Check the interactive timeline chart above to compare plan features and seat pricing side by side.

How frequently do Census and Hightouch adjust their prices?

SaasTrack has logged 94 price modifications for Census since 2021 and 148 price modifications for Hightouch since 2022.

Can I track future price increases for Census and Hightouch?

Yes, creating a free account on SaasTrack allows you to set automated watchlist alerts whenever Census, Hightouch, or other competitors update their plans.

Are historical price change logs free to view for Census vs Hightouch?

Yes! All historical pricing charts, active plan feature breakdowns, and change logs for both Census and Hightouch are 100% free to view on SaasTrack without creating an account.

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