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Hightouch vs dbt Labs Pricing Comparison

Comparing historical price movements, current plan features, and price change logs for Hightouch and dbt Labs.

17 dated pricing states tracked since 2022. Entry pricing in the latest mapped state starts at Custom / Quote.

19 dated pricing states tracked since 2019. Entry pricing in the latest mapped state starts at $100/mo.

Coverage last checked Hightouch: 2026-05-15; dbt Labs: 2026-07-07. Verify current offers on the vendors' pricing page and pricing page. Read the methodology and limitations.

Executive pricing summary

SaasTrack has logged historical pricing snapshots for both Hightouch and dbt Labs in the Data Pipeline software category. Currently, Hightouch entry pricing starts at Custom / Quote across 2 plans, while dbt Labs entry pricing starts at $100/mo across 4 plans. Over the tracking period, Hightouch has recorded 148 price adjustments compared to 200 for dbt Labs.

Hightouch vs dbt Labs Key Metrics Table
Comparison MetricHightouchdbt Labs
Starting Entry PriceCustom / Quote$100/mo
Active Plan Count2 plans4 plans
Logged Price Changes148 changes200 changes
Tracking Since20222019
Market CategoryData PipelineData Pipeline

Merged Price History Chart

Hightouchvsdbt LabsUnified Price Chart

Hightouch is blue. dbt Labs is orange. Filter by window and plan with the controls below.

latest · 2026-09-22

Hightouch: Composable CDP & AI Decisioning, AI Decisioning, Business, Enterprise — quoted on request, never listed with a price; dbt Labs: Enterprise, Enterprise+ — quoted on request, never listed with a price.

Hightouch plans today

Free

Free
flat
  • Active syncs: 2 syncs

Unlimited user seats · Destination count

Standard / Usage-based

Pay per use — no monthly fee
usage

Enterprise security · Unlimited user seats

Pricing timeline17 changes since Jul 2022

Todaylive prices

dbt Labs plans today

Developer

Free
flat
  • Developer seats: 1 seat
  • Project count: 1 project
  • Successful models built per month: 3,000 models

Starter

$100 /user/mo
per seat
  • Developer seats: 5 seats
  • Successful models built per month: 15,000 models

Enterprise

Contact sales
quote
  • Queried metrics per month: 20,000 metrics
  • Projects: 30 projects
  • Successful models built per month: 100,000 models

Developer seat count

Enterprise+

Contact sales
quote
  • Queried metrics per month: 20,000 metrics
  • Successful models built per month: 100,000 models

Projects · Developer seat count

Pricing timeline19 changes since Jul 2019

Todaylive prices

Hightouch recent price changes

Hightouch change log
WhenEventWhat changed
2026-05-15Plan addedFree at 0
2026-05-15Plan addedStandard / Usage-based
2026-05-15Plan removedFree Tier / Basic Reverse ETL
2026-05-15Plan removedComposable CDP & AI Decisioning
2026-03-12Plan addedComposable CDP & AI Decisioning
2026-03-12Plan removedBasic Reverse ETL
2026-03-12Plan removedAI Decisioning
2026-03-12Plan removedComposable CDP
2026-03-12Plan addedFree Tier / Basic Reverse ETL at 0

dbt Labs recent price changes

dbt Labs change log

Frequently asked questions

Which is cheaper, Hightouch or dbt Labs?

Entry pricing for Hightouch starts at Custom / Quote, while dbt Labs entry pricing starts at $100/mo. Check the interactive timeline chart above to compare plan features and seat pricing side by side.

How frequently do Hightouch and dbt Labs adjust their prices?

SaasTrack has logged 148 price modifications for Hightouch since 2022 and 200 price modifications for dbt Labs since 2019.

Can I track future price increases for Hightouch and dbt Labs?

Yes, creating a free account on SaasTrack allows you to set automated watchlist alerts whenever Hightouch, dbt Labs, or other competitors update their plans.

Are historical price change logs free to view for Hightouch vs dbt Labs?

Yes! All historical pricing charts, active plan feature breakdowns, and change logs for both Hightouch and dbt Labs are 100% free to view on SaasTrack without creating an account.

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