Essentials
$100 /5k profiles/mo
- object types: 2
- emails: 1,000,000
- profiles: 5,000
Basic data integrations · Email and community support · Visual workflow builder · AI Agent with core execution skills
Customer.io vs Kit Pricing Comparison
Comparing historical price movements, current plan features, and price change logs for Customer.io and Kit.
Customer.io
Full Customer.io history →12 dated pricing states tracked since 2015. Entry pricing in the latest mapped state starts at $100/mo.
7 dated pricing states tracked since 2024. Entry pricing in the latest mapped state starts at $33/mo.
Coverage last checked Customer.io: 2026-08-04; Kit: 2026-07-11. Verify current offers on the vendors' pricing page and pricing page. Read the methodology and limitations.
Executive pricing summary
SaasTrack has logged historical pricing snapshots for both Customer.io and Kit in the Email Marketing software category. Currently, Customer.io entry pricing starts at $100/mo across 3 plans, while Kit entry pricing starts at $33/mo across 3 plans. Over the tracking period, Customer.io has recorded 143 price adjustments compared to 96 for Kit.
Customer.io vs Kit Key Metrics Table
| Comparison Metric | Customer.io | Kit |
|---|---|---|
| Starting Entry Price | $100/mo | $33/mo |
| Active Plan Count | 3 plans | 3 plans |
| Logged Price Changes | 143 changes | 96 changes |
| Tracking Since | 2015 | 2024 |
| Market Category | Email Marketing | Email Marketing |
Merged Price History Chart
Customer.iovs
KitUnified Price Chart
Customer.io is blue. Kit is orange. Filter by window and plan with the controls below.
latest · 2026-12-04
Customer.io: Enterprise — quoted on request, never listed with a price.
Customer.io plans today
Premium
$1000 /billed annually/mo billed yearly
no monthly price published
- object types: 10
HIPAA Compliance · Premium chat & email support · emails · profiles · Custom profile volume & pricing · Premium data integrations · 90-day onboarding support
Enterprise
Contact sales
emails · Priority technical support · Dedicated Customer Success Manager · profiles · Audit logging & data governance
Pricing timeline12 changes since Jul 2015
Todaylive prices
Kit plans today
Newsletter
Free
- Email subscribers: 1,000 subscribers
- Limited automations: 1 basic Visual Automation
Email broadcasts · Landing pages & forms
Creator
$33 /mo
$390/yr billed yearly
- Email subscribers: 1,000 subscribers
Email sequences · A/B test subject lines · Visual Automations
Pro
$66 /mo
$790/yr billed yearly
- Email subscribers: 1,000 subscribers
Subscriber Signals · Users · Newsletter referral system
Pricing timeline7 changes since Oct 2024
Todaylive prices
Customer.io recent price changes
Customer.io change log
Kit recent price changes
Kit change log
| When | Event | What changed |
|---|---|---|
| 2026-07-11 | Billing changed | Newsletter: tiered → flat |
| 2026-07-11 | Price up | Creator: 32.50 → 390 (annual) |
| 2026-07-11 | Billing changed | Creator: tiered → flat |
Frequently asked questions
Which is cheaper, Customer.io or Kit?
Entry pricing for Customer.io starts at $100/mo, while Kit entry pricing starts at $33/mo. Check the interactive timeline chart above to compare plan features and seat pricing side by side.
How frequently do Customer.io and Kit adjust their prices?
SaasTrack has logged 143 price modifications for Customer.io since 2015 and 96 price modifications for Kit since 2024.
Can I track future price increases for Customer.io and Kit?
Yes, creating a free account on SaasTrack allows you to set automated watchlist alerts whenever Customer.io, Kit, or other competitors update their plans.
Are historical price change logs free to view for Customer.io vs Kit?
Yes! All historical pricing charts, active plan feature breakdowns, and change logs for both Customer.io and Kit are 100% free to view on SaasTrack without creating an account.
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