Essentials
$100 /5k profiles/mo
- object types: 2
- emails: 1,000,000
- profiles: 5,000
Basic data integrations · Email and community support · Visual workflow builder · AI Agent with core execution skills
Customer.io vs MailerLite Pricing Comparison
Comparing historical price movements, current plan features, and price change logs for Customer.io and MailerLite.
Customer.io
Full Customer.io history →12 dated pricing states tracked since 2015. Entry pricing in the latest mapped state starts at $100/mo.
MailerLite
Full MailerLite history →6 dated pricing states tracked since 2015. Entry pricing in the latest mapped state starts at $12/mo.
Coverage last checked Customer.io: 2026-08-04; MailerLite: 2026-08-04. Verify current offers on the vendors' pricing page and pricing page. Read the methodology and limitations.
Executive pricing summary
SaasTrack has logged historical pricing snapshots for both Customer.io and MailerLite in the Email Marketing software category. Currently, Customer.io entry pricing starts at $100/mo across 3 plans, while MailerLite entry pricing starts at $12/mo across 4 plans. Over the tracking period, Customer.io has recorded 143 price adjustments compared to 106 for MailerLite.
Customer.io vs MailerLite Key Metrics Table
| Comparison Metric | Customer.io | MailerLite |
|---|---|---|
| Starting Entry Price | $100/mo | $12/mo |
| Active Plan Count | 3 plans | 4 plans |
| Logged Price Changes | 143 changes | 106 changes |
| Tracking Since | 2015 | 2015 |
| Market Category | Email Marketing | Email Marketing |
Merged Price History Chart
Customer.iovsMailerLiteUnified Price Chart
Customer.io is blue. MailerLite is orange. Filter by window and plan with the controls below.
latest · 2026-12-04
Customer.io: Enterprise — quoted on request, never listed with a price; MailerLite: Enterprise — quoted on request, never listed with a price.
Customer.io plans today
Premium
$1000 /billed annually/mo billed yearly
no monthly price published
- object types: 10
HIPAA Compliance · Premium chat & email support · emails · profiles · Custom profile volume & pricing · Premium data integrations · 90-day onboarding support
Enterprise
Contact sales
emails · Priority technical support · Dedicated Customer Success Manager · profiles · Audit logging & data governance
Pricing timeline12 changes since Jul 2015
Todaylive prices
MailerLite plans today
Free
Free
- subscribers: 250
- user seats: 2
- monthly emails: 2,500
24/7 email & chat support · Launch websites and landing pages · Sell digital products or services · Setup visual automations · Send email campaigns
Comfort
$12 /user/mo
$129.60/user/yr billed yearly
- subscribers: 500
- user seats: 3
- monthly emails: 5,000
Preference center · 10 websites & landing pages · Dynamic emails · 24/7 email support · Unlimited templates
Power
$25 /user/mo
$270/user/yr billed yearly
- subscribers: 500
Unlimited campaign sending · Unlimited landing pages & websites · Unlimited visual automations · user seats · monthly emails · 24/7 live chat & email support
Enterprise
Contact sales
subscribers · Priority support · Custom sending volume · Deliverability support · Dedicated success manager · user seats
Pricing timeline11 changes since Sep 2015
Todaylive prices
Customer.io recent price changes
Customer.io change log
MailerLite recent price changes
MailerLite change log
| When | Event | What changed |
|---|---|---|
| 2026-08-04 | Trial changed | Free: 14-day trial added |
| 2023-08-05 | Billing changed | Advanced: tiered → flat |
| 2023-08-05 | Price down | Advanced: 21 → 20 (monthly) |
| 2023-08-05 | Billing changed | Growing Business: tiered → flat |
Frequently asked questions
Which is cheaper, Customer.io or MailerLite?
Entry pricing for Customer.io starts at $100/mo, while MailerLite entry pricing starts at $12/mo. Check the interactive timeline chart above to compare plan features and seat pricing side by side.
How frequently do Customer.io and MailerLite adjust their prices?
SaasTrack has logged 143 price modifications for Customer.io since 2015 and 106 price modifications for MailerLite since 2015.
Can I track future price increases for Customer.io and MailerLite?
Yes, creating a free account on SaasTrack allows you to set automated watchlist alerts whenever Customer.io, MailerLite, or other competitors update their plans.
Are historical price change logs free to view for Customer.io vs MailerLite?
Yes! All historical pricing charts, active plan feature breakdowns, and change logs for both Customer.io and MailerLite are 100% free to view on SaasTrack without creating an account.
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