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FullStory vs Hotjar Pricing Comparison

Comparing historical price movements, current plan features, and price change logs for FullStory and Hotjar.

10 dated pricing states tracked since 2015. Entry pricing in the latest mapped state starts at Custom / Quote.

10 dated pricing states tracked since 2016. Entry pricing in the latest mapped state starts at $31/mo.

Coverage last checked FullStory: 2026-08-04; Hotjar: 2026-08-04. Verify current offers on the vendors' pricing page and pricing page. Read the methodology and limitations.

Executive pricing summary

SaasTrack has logged historical pricing snapshots for both FullStory and Hotjar in the Analytics software category. Currently, FullStory entry pricing starts at Custom / Quote across 5 plans, while Hotjar entry pricing starts at $31/mo across 8 plans. Over the tracking period, FullStory has recorded 95 price adjustments compared to 102 for Hotjar.

FullStory vs Hotjar Key Metrics Table
Comparison MetricFullStoryHotjar
Starting Entry PriceCustom / Quote$31/mo
Active Plan Count5 plans8 plans
Logged Price Changes95 changes102 changes
Tracking Since20152016
Market CategoryAnalyticsAnalytics

Merged Price History Chart

FullStoryvsHotjarUnified Price Chart

FullStory is blue. Hotjar is orange. Filter by window and plan with the controls below.

latest · 2026-12-07

FullStory: Custom Pricing, 500K+ sessions/mo — quoted on request, never listed with a price.

FullStory plans today

Free

Free
free
  • data retention: 12 months
  • sessions: 30,000 sessions

Basic analytics · Session Replay · Debugging tools

Advanced

Free
flat

Live Session Viewing · Conversion Maps · StoryAI Summaries · Retention Analysis · mobile users · Workflow and Collaboration · Mobile Analytics · Metric Alerts

Enterprise

Free
flat

Security Compliance · custom features · Data Quality Monitoring · Multi-Organization Management · AI-Powered Fullcapture · Data Ecosystem · Recommendations · sessions

Business

Free
flat
  • users: 10 users
  • sessions: 30,000 sessions

Co-Browsing · Data Management & Access · Customizable Dashboards · Heatmaps · Session Replay · Developer Tools · User Segmentation · Session Insights

Custom Pricing

Contact sales
quote
Pricing timeline10 changes since Mar 2015

Todaylive prices

Hotjar plans today

BASIC

Free
flat
  • Track daily sessions: 35 sessions

Unlimited heatmaps

PLUS

$31 /mo
flat
  • Track daily sessions: 100 sessions

Business

$79 /sessions/mo
tiered
  • Track daily sessions: 500 sessions

Scale

$170 /sessions/mo
tiered
  • Track daily sessions: 500 sessions
Pricing timeline11 changes since Dec 2016

Todaylive prices

FullStory recent price changes

FullStory change log
WhenEventWhat changed
2019-07-16Plan addedBusiness at 849

Hotjar recent price changes

Hotjar change log
WhenEventWhat changed
2025-07-11Price downPlus: 39 → 31 (monthly)
2025-07-11Price downScale: 213 → 170 (monthly)
2025-07-11Price downBusiness: 99 → 79 (monthly)

Frequently asked questions

Which is cheaper, FullStory or Hotjar?

Entry pricing for FullStory starts at Custom / Quote, while Hotjar entry pricing starts at $31/mo. Check the interactive timeline chart above to compare plan features and seat pricing side by side.

How frequently do FullStory and Hotjar adjust their prices?

SaasTrack has logged 95 price modifications for FullStory since 2015 and 102 price modifications for Hotjar since 2016.

Can I track future price increases for FullStory and Hotjar?

Yes, creating a free account on SaasTrack allows you to set automated watchlist alerts whenever FullStory, Hotjar, or other competitors update their plans.

Are historical price change logs free to view for FullStory vs Hotjar?

Yes! All historical pricing charts, active plan feature breakdowns, and change logs for both FullStory and Hotjar are 100% free to view on SaasTrack without creating an account.

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