Free
Free
- Monthly model runs for transformations: 5,000 MMR
- Monthly active rows for connections: 500,000 MAR
- Monthly active rows for activations: 3,500 MAR
Fivetran vs Hightouch Pricing Comparison
Comparing historical price movements, current plan features, and price change logs for Fivetran and Hightouch.
Fivetran
Full Fivetran history →17 dated pricing states tracked since 2020. Entry pricing in the latest mapped state starts at Custom / Quote.
Hightouch
Full Hightouch history →17 dated pricing states tracked since 2022. Entry pricing in the latest mapped state starts at Custom / Quote.
Coverage last checked Fivetran: 2026-08-04; Hightouch: 2026-05-15. Verify current offers on the vendors' pricing page and pricing page. Read the methodology and limitations.
Executive pricing summary
SaasTrack has logged historical pricing snapshots for both Fivetran and Hightouch in the Data Pipeline software category. Currently, Fivetran entry pricing starts at Custom / Quote across 4 plans, while Hightouch entry pricing starts at Custom / Quote across 2 plans. Over the tracking period, Fivetran has recorded 200 price adjustments compared to 148 for Hightouch.
Fivetran vs Hightouch Key Metrics Table
| Comparison Metric | Fivetran | Hightouch |
|---|---|---|
| Starting Entry Price | Custom / Quote | Custom / Quote |
| Active Plan Count | 4 plans | 2 plans |
| Logged Price Changes | 200 changes | 148 changes |
| Tracking Since | 2020 | 2022 |
| Market Category | Data Pipeline | Data Pipeline |
Merged Price History Chart
FivetranvsHightouchUnified Price Chart
Fivetran is blue. Hightouch is orange. Filter by window and plan with the controls below.
latest · 2026-10-12
Fivetran: Private Deployment, Essentials, Powered by Fivetran Pro, Powered by Fivetran Starter, Business — quoted on request, never listed with a price; Hightouch: Composable CDP & AI Decisioning, AI Decisioning, Business, Enterprise — quoted on request, never listed with a price.
Fivetran plans today
Business Critical
Pay per use /MAR — no monthly fee
Customer-managed keys for encryption · PCI DSS Level 1 certification
Enterprise
Pay per use /MAR — no monthly fee
Custom roles · Audience Hub
Standard
Pay per use /MAR — no monthly fee
- 15-minute syncs: 15 minutes
- Fully-managed connectors: 700 connectors
Unlimited users
Pricing timeline20 changes since Aug 2019
Todaylive prices
Hightouch plans today
Free
Free
- Active syncs: 2 syncs
Unlimited user seats · Destination count
Standard / Usage-based
Pay per use — no monthly fee
Enterprise security · Unlimited user seats
Pricing timeline17 changes since Jul 2022
Todaylive prices
Fivetran recent price changes
Fivetran change log
Hightouch recent price changes
Hightouch change log
| When | Event | What changed |
|---|---|---|
| 2026-05-15 | Plan added | Free at 0 |
| 2026-05-15 | Plan added | Standard / Usage-based |
| 2026-05-15 | Plan removed | Free Tier / Basic Reverse ETL |
| 2026-05-15 | Plan removed | Composable CDP & AI Decisioning |
| 2026-03-12 | Plan added | Composable CDP & AI Decisioning |
| 2026-03-12 | Plan removed | Basic Reverse ETL |
| 2026-03-12 | Plan removed | AI Decisioning |
| 2026-03-12 | Plan removed | Composable CDP |
| 2026-03-12 | Plan added | Free Tier / Basic Reverse ETL at 0 |
Frequently asked questions
Which is cheaper, Fivetran or Hightouch?
Entry pricing for Fivetran starts at Custom / Quote, while Hightouch entry pricing starts at Custom / Quote. Check the interactive timeline chart above to compare plan features and seat pricing side by side.
How frequently do Fivetran and Hightouch adjust their prices?
SaasTrack has logged 200 price modifications for Fivetran since 2020 and 148 price modifications for Hightouch since 2022.
Can I track future price increases for Fivetran and Hightouch?
Yes, creating a free account on SaasTrack allows you to set automated watchlist alerts whenever Fivetran, Hightouch, or other competitors update their plans.
Are historical price change logs free to view for Fivetran vs Hightouch?
Yes! All historical pricing charts, active plan feature breakdowns, and change logs for both Fivetran and Hightouch are 100% free to view on SaasTrack without creating an account.
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