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Segment vs Hightouch Pricing Comparison

Comparing historical price movements, current plan features, and price change logs for Segment and Hightouch.

12 dated pricing states tracked since 2015. Entry pricing in the latest mapped state starts at $120/mo.

17 dated pricing states tracked since 2022. Entry pricing in the latest mapped state starts at Custom / Quote.

Coverage last checked Segment: 2024-03-03; Hightouch: 2026-05-15. Verify current offers on the vendors' pricing page and pricing page. Read the methodology and limitations.

Executive pricing summary

SaasTrack has logged historical pricing snapshots for both Segment and Hightouch in the Data Pipeline software category. Currently, Segment entry pricing starts at $120/mo across 3 plans, while Hightouch entry pricing starts at Custom / Quote across 2 plans. Over the tracking period, Segment has recorded 121 price adjustments compared to 148 for Hightouch.

Segment vs Hightouch Key Metrics Table
Comparison MetricSegmentHightouch
Starting Entry Price$120/moCustom / Quote
Active Plan Count3 plans2 plans
Logged Price Changes121 changes148 changes
Tracking Since20152022
Market CategoryData PipelineData Pipeline

Merged Price History Chart

SegmentvsHightouchUnified Price Chart

Segment is blue. Hightouch is orange. Filter by window and plan with the controls below.

latest · 2026-06-26

Segment: Business, Business (Warehouses), Business (Integrations) — quoted on request, never listed with a price; Hightouch: Composable CDP & AI Decisioning, AI Decisioning, Business, Enterprise — quoted on request, never listed with a price.

Segment plans today

Free

Free
flat
  • Sources: 2 sources
  • Reverse ETL Records: 500,000 records
  • Visitors/mo: 1,000 visitors
  • Integrations: 450 integrations
  • Data warehouse destination: 1 warehouse

Team

$120 /monthly tracked users/mo
$96/monthly tracked users/mo billed yearly
tiered
  • Reverse ETL Records: 1,000,000 records
  • Visitors/mo: 10,000 visitors

Sources · Public API Access

Business

Contact sales
quote

Single View of the Customer · Regional Segment · Data Governance · Custom Volume · HIPAA-eligibility · Advanced Roles & Permissions

Pricing timeline12 changes since Sep 2015

Todaylive prices

Hightouch plans today

Free

Free
flat
  • Active syncs: 2 syncs

Unlimited user seats · Destination count

Standard / Usage-based

Pay per use — no monthly fee
usage

Enterprise security · Unlimited user seats

Pricing timeline17 changes since Jul 2022

Todaylive prices

Segment recent price changes

Segment change log
WhenEventWhat changed
2024-03-03Limit changedFree · Integrations: 400 → 450

Hightouch recent price changes

Hightouch change log
WhenEventWhat changed
2026-05-15Plan addedFree at 0
2026-05-15Plan addedStandard / Usage-based
2026-05-15Plan removedFree Tier / Basic Reverse ETL
2026-05-15Plan removedComposable CDP & AI Decisioning
2026-03-12Plan addedComposable CDP & AI Decisioning
2026-03-12Plan removedBasic Reverse ETL
2026-03-12Plan removedAI Decisioning
2026-03-12Plan removedComposable CDP
2026-03-12Plan addedFree Tier / Basic Reverse ETL at 0

Frequently asked questions

Which is cheaper, Segment or Hightouch?

Entry pricing for Segment starts at $120/mo, while Hightouch entry pricing starts at Custom / Quote. Check the interactive timeline chart above to compare plan features and seat pricing side by side.

How frequently do Segment and Hightouch adjust their prices?

SaasTrack has logged 121 price modifications for Segment since 2015 and 148 price modifications for Hightouch since 2022.

Can I track future price increases for Segment and Hightouch?

Yes, creating a free account on SaasTrack allows you to set automated watchlist alerts whenever Segment, Hightouch, or other competitors update their plans.

Are historical price change logs free to view for Segment vs Hightouch?

Yes! All historical pricing charts, active plan feature breakdowns, and change logs for both Segment and Hightouch are 100% free to view on SaasTrack without creating an account.

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